The Business of Sleep Optimization

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The Business of Sleep Optimization

Sleep is a key element of individual and organizational effectiveness. Yet in our frenetic society people who sleep six hours or less are regarded as being tough, competitive, and ambitious. Sadly, this will only lead to impaired performance, diminished productivity, and poor health. That said, sleep deprivation is costing US companies more than $63.2 billion dollars a year in lost productivity - 11 working days or $2,280 annually per person.

We will explore

Sleep is a non-negotiable, biological necessity. It’s essential for us to keep our immunity from infection at peak performance and to enable us to restore our bones, muscles, organs, and tissues. Sleep is necessary for the adequate production of hormones, including the all-important growth hormone, which make us less vulnerable to the diseases of aging. In addition, your brain will retain 40% less information when in a sleep deprived state, severely impacting cognitive function.

Key topics include:

  • How our natural chronotype affects the way we work
  • How to effectively use the 90-minute rule for sleep optimization
  • Explore the three separate, but closely intertwined sleep windows for optimal recovery

Choose your format


90-120 min or customized


1 x 60 min, 2 x 60 min, 1 x 120 min


60-90 min individual coaching
Face-to-Face, Online

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